• To build awareness of their new and premium brand image ahead of Ramadhan Raya celebration.
  
• Showcasing both the current and novel offerings of Ella Furniture to a broad and varied audience on a more expansive and televised platform.
• To illustrate how Ella’s furnitures can integrate into diverse lifestyle and settings, helping potential consumers in visualizing how their pieces would complement their own living spaces.

In the genre of home and lifestyle, Ideaktiv’s IP, Impiana, joined forces with Ella Furniture to present an engaging show focuses on the renovation of residences belonging to various public figures. This relaxing and entertaining series revolves around 10 distinguished celebrities who were afforded the chance to engage in interior decoration. ​

Guided by discussions with the leading interior designer, Ella Furniture, the program integrates a diverse range of personally selected furnishings tailored to each of the celebrities’ preferences.

10 well known celebrities are chosen to have a makeover for their own house or the houses of their closed ones. Giving the audiences a house tour before the makeover.

Designs are chosen from Ella Furniture designers. Celebrities get to choose the furniture from showroom, and the makeover starts. 

The response generated by the celebrities’ makeovers serves to captivate the audience while simultaneously raising awareness of Ella Furniture’s products through digital editorial features and television exposure.

10 of the public figures are entitled to digitorial, photo and video postings on Ideaktive and Impiana’s website as well as social media postings consist of Facebook, Instagram and Youtube.