• Create awareness on the various types of Zakat other than Zakat Fitrah that is a duty to Muslims.
• To counter low zakat contribution among young working people especially during Ramadhan Raya celebration.
• To break the cycle of paying zakat from religious angles and making it in tune for younger generations’ style of communication.

PPZ has partnered with Ideaktiv, leveraging our distinct brand Ips Remaja, Hijabista, Kashoorga, and Media Hiburan, for the impactful Ramadhan Raya campaign titled “Cukup Ke?“​

This initiative featured a series of 5 collaborative videos, strategically designed to increase awareness regarding the adequacy of income for Zakat contributions. ​

The videos aimed to foster the intention to make Zakat accessible, not just to the general public, but among the younger generations. This initiative was supported by digital contents. 

Kickstart of the campaign to initiate discussions about the adequacy of income for Zakat contribution. Hero Remaja Aniq Suhair, Dewi Remaja Shaza Bae, and religious speaker Da’i Luqman, respond to public viewpoints on Zakat, discuss further into various aspects of Zakat and the responsibilities it entails for Muslims.

Hero Remaja Safwan Nasri, Dewi Remaja Shaza Bae and Da’I Luqman conduct an experiment to determine if RM20 is sufficient to purchase delicacies at the Bazaar Ramadhan. The objective is to serve as a reminder for the public to spend wisely, ensuring that there are always balance available for Zakat or for charity.

Bella Zahir as the host adopting a Voxpox style to approach the public in Bukit Bintang regarding the concept of Zakat. This episode highlights the situation of high prices due to inflation & OPR increase. Bella then emphasizes the awareness and significance of fulfilling Zakat within the Muslim community.

Highlights and explains the 9 different types of Zakat along with the appropriate timing for Muslims to fulfill these obligations, adhering to the specific terms and conditions associated with each type of Zakat.

An overview piece detailing Da’I Luqman’s journey on explaining the concept of Zakat through ‘Remaja React’ and ‘Remaja Cer Try’. The focus is on underlining that the act of paying Zakat is not as challenging as commonly perceived.